PRIVACY POLICY

Effective Date: January 2025

This Privacy Policy (“Policy”) explains how RBH Avenues LLC, doing business as Idaho Mattress Outlet and Utah Mattress Outlet (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit our websites, place an order, use our online services, engage with our SMS program, or interact with our Facebook/Meta pages and applications (collectively, the “Services”).

By accessing or using the Services, you agree to the terms of this Policy. If you do not agree, you must discontinue use of the Services.

1. Information We Collect

A. Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Shipping or billing address

  • Account login information

  • Payment information (processed through secure third-party providers)

  • Messages or inquiries submitted through forms, chat, SMS, or email

  • Information provided during purchases, returns, deliveries, or scheduling

B. Information Collected Automatically

When you access the Services, we automatically collect technical and usage data, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referring site or URL

  • Pages viewed and time spent on the Site

  • General location (city/state)

  • Cookies, pixels, tags, and similar tracking technologies

This information helps us analyze performance, improve the Services, and enhance user experience.

C. Information from Facebook/Meta

If you interact with our Facebook Page or use our Facebook/Meta-integrated applications, we may receive data based on your privacy settings, including:

  • Public profile information

  • Name, email address, and profile image

  • Gender, birthday, and general location

  • Device and browser details

  • Interactions with our Page or App

  • IP address

If you grant additional permissions, we may also receive interests, liked content, events, tags, check-ins, or friends list information (if allowed by Meta).

D. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain shopping cart and account sessions

  • Track user preferences

  • Deliver personalized content

  • Analyze website traffic

  • Support advertising and retargeting campaigns

You may disable cookies in your browser settings, though certain features may not function properly.

2. How We Use Information

We use personal and non-personal information for the following purposes:

  • To provide, operate, and improve the Services

  • To process and fulfill orders, deliveries, and appointments

  • To send order confirmations, support responses, and administrative notices

  • To provide customer support and resolve issues

  • To send marketing emails or SMS messages (with opt-out options)

  • To personalize website content and advertising

  • To analyze performance, usage, and trends

  • To detect and prevent fraud, security breaches, or unlawful activity

  • To comply with legal obligations

We do not sell personal information to third parties for their own marketing purposes.

3. SMS/Text Message Communications

By providing your mobile number and opting into SMS communications, you consent to receive text messages related to:

  • Orders

  • Deliveries

  • Appointment confirmations

  • Promotional messages (if enrolled)

Message frequency varies. Standard message and data rates may apply.
Reply STOP to unsubscribe or HELP for support.
We do not sell or share your phone number with third parties for their independent marketing.

4. How We Share Information

We may disclose information in the following circumstances:

A. Service Providers

We share information with trusted third parties who perform services on our behalf, including:

  • Payment processors

  • Shipping and delivery partners

  • SMS and email platforms

  • Website hosting and analytics providers

  • Advertising and marketing partners

  • Facebook/Meta-compliant service providers

These parties may only use the information as necessary to provide their services and must protect the information.

B. Legal Requirements

We may disclose information if required to:

  • Comply with a law, regulation, subpoena, or legal process

  • Respond to government or law enforcement requests

  • Protect our rights, property, or safety

  • Prevent or investigate fraud or unlawful activity

C. Business Transfers

If we sell, merge, or reorganize our business, personal information may be transferred to the acquiring entity. Any successor will be bound by this Policy.

5. Data Security

We use commercially reasonable technical, administrative, and physical safeguards to protect personal information from unauthorized access, destruction, or disclosure. No system is completely secure, and we cannot guarantee absolute protection.

6. Data Retention

We retain information only for as long as necessary to:

  • Fulfill orders and provide Services

  • Comply with legal and tax requirements

  • Maintain records for business and security purposes

  • Resolve disputes and enforce our policies

You may request deletion as outlined in Section 9.

7. Children’s Privacy

The Services are not intended for children under age 13.
We do not knowingly collect personal information from children under 13. If we discover such information, we will delete it promptly.

8. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or policies of those third parties. You should review their policies separately.

9. Your Privacy Rights

Depending on your state or jurisdiction, you may have rights to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Opt out of marketing communications

  • Restrict certain processing activities

  • Obtain a copy of your information

To submit a privacy request, contact us at info@idahomattressoutlet.com.
We may need to verify your identity before fulfilling a request.

10. Facebook/Meta Compliance

In accordance with Meta Platform Terms:

  • We do not sell data received from Facebook/Meta.

  • We only use Facebook/Meta data for approved purposes.

  • You may revoke permissions at any time through your Facebook settings.

  • You may request deletion of Facebook/Meta data we have received.

  • Users under 13 are not permitted to use our Facebook-integrated applications.

11. International Transfers

Your information may be transferred to servers or service providers located outside your state or country. By using the Services, you consent to any such transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically.
The updated version will be posted on this page with the revised “Effective Date.”

Your continued use of the Services after changes have been posted constitutes acceptance of the updated Policy.

13. Contact Information

If you have questions or would like to exercise your privacy rights, please contact us:

Idaho/Utah Mattress Outlet
Email: info@idahomattressoutlet.com
Address: 1525 N Woodruff Avenue, Idaho Falls, ID 83401